Denver Data Analytics Company Shares Why Analytics Are Just Like Social Media
When we think about data analytics and social media in the same context, we usually think about how we gather great data from social media behavior, posts, and trends. Or, maybe we think about how data analytics help inform what we post or do on social media. However, rarely do we step back and consider that these two business tools have evolved in much the same way: it’s taken a while for businesses to grasp the need for them.
Tried & True
Many business owners wait to see if a new business or marketing concept will stick and prove to be worth the effort. People have done this with almost any new concept, and they are continuing to prove this to be right with data. If you ask business owners if gathering data is important to making decisions, hands down, people will say “yes!” However, if you ask business owners if they are using data to help make decisions, most of the hands will slink down. We know it’s important, but we still haven’t put it into our strategies!
Some Still Don’t Grasp It!
That’s right…Some people still refuse to admit that social media is a powerful tool in business. In fact, some businesses don’t even admit that they need a website! In today’s world, many businesses are using data, but still many are not. Don’t be left behind because you were too stubborn or scared to use data.
Sooner The Better
Those early adopters of social media have been able to gain organic traction that now brands are fighting to get today. If you waited too long, you are realizing that you have an uphill battle to fight to get the free exposure you desire on social media. Early adopters have risks, yes. However, they also have more opportunities because they have the history, scarcity of competition, and time to experiment. The same is true with data. Early adopters of implementing data in their strategies have mountains of more data to use to make educated decisions, gain competitive intel, and plan for the future. In regards to using data for your business, it’s never too soon to start using it in your business strategies.